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Peer-Reviewed Journal Papers

2014

[1]    Xu H., FengY.C., Xu.S.R. A Study, based on the Perspective of the Dynamic Fit, on theConstruction and the Evolution, on the Relationship between the Supplier andthe Key Customer: A Case Study on Lishen Group Developing 12 Key Customers. ManagementWorld.2014, No.4:107-123. (Published in Chinese)

[2]    Xu H., WangR.Z., Xu S.R. The Influential Mechanism of Social Capital and OrganizationalLearning on Upgrading of International Marketing Capability: A LongitudinalCase Study on Hisense. Chinese Journal of Management.2014, No.2:244-253.(Published in Chinese)

[1]    Xu H., RenS.R., Wang R.Z. An Empirical Study on Product-Oriented Strategic Revenue ofExternal Technology Commercialization in a Contingency Perspective: TheIntermediary Role of Relative Patent Position. Studies in Science ofScience.2014, No.1:73-83. (Published in Chinese)

[2]    Xu H., RenS.R., Feng Y.C. The Model and Path of Ambidexterity in emergingInternationalization Enterprises--A Case Study from Product-Market FunctionPerspective. Chinese Journal of Management.2014, No.8:1132-1142. (Publishedin Chinese)

[3]    Xu H., FanY.N., Wang L. The Innovation Performance of Small and Medium-SizedManufacturing Enterprises-A Study from the Perspective of OrganizationArchetype and Balance Mode of Absorptive Capacity. Chinese Journal ofManagement.2014, No.9:1372-1382. (Published in Chinese)

2013

[1]    Xu H., XuS.R., Wang R.Z. The Corporate Evolution of the Network Embedding, theOrganizational Learning and the Resources Commitment: A Case Study Based on theTransformation of Three Companies Engaged in Foreign Trade. ManagementWorld.2013, No.10:19-33. (Published in Chinese)

[2]    Xu H., GuoJ. Research on Capability-Strategy Fit Relationship of Chinese InternationalEnterprises: Moderating Effect of Managerial International Attention. NankaiBusiness Review.2013, Vol.16, No.4:133-142. (Published in Chinese)

[3]    Xu H., Li W.Empirical Study on Relationship between Organizational Learning andAmbidextrous Innovation in High-tech Enterprises. Journal of ManagementScience.2013, No.4:35-45. (Published in Chinese)

[4]    Xu H., XuS.R., Wang R.Z. Study on Dimension Identification and Variance Analysis ofConsumers’ Perceived Risk in Travel. Tourism Tribune.2013, Vol.28,No.12:71-80. (Published in Chinese)

[5]    Li W., XuH. Manager Traits and the Export Performance of Private Enterprises. Journalof Management Science.2013, No.2:40-50. (Published in Chinese)

2012

[1]    Xu H., JiC.W. Chinese Firms＇ International Expansion and performance： From the Perspective of Industry Risk Perception andEnterprises＇ Ownership as Moderator. Management Review.2012, No.6:11-19. (Publishedin Chinese)

[2]    Xu H., GuoJ. The evolution of core competence for Neusoft Corporation in the upgradingprocess of value chain. Science Research Management.2012, No.9:116-122.(Published in Chinese)

[3]    Li W., XuH. The Study on Integrated Mechanism of Organizational Orientation ofService Enterprises: The Analysis on Value Unity of Employees and Customers. BusinessEconomics and Administration.2012, No.12:33-41. (Published in Chinese)

[4]    Li W., XuH. Research on the Relationship of the Corporate Social Capital MarketKnowledge Competence and Business Performance-Based on Social NetworksPerspective. Soft Science.2012, No.10:93-98. (Published inChinese)

2011

[1]    Xu H., JiC.L., Li J. Research on High-tech Small and Middle-sized Corporate Dealing withRisks--Based on the Organization Immune Perspective. Management World.2011,No.2:142-154. (Published in Chinese)

[2]    Xu H., Li W.The Research on Integrated Mechanism between Employee Orientation and CustomerRelationship Management: Based on the Case Study of Huatai Security. Scienceof Science and Management of S.& T..2011, Vol.32, No.8:130-138. (Publishedin Chinese)

[3]    Xu H., Li W.,Wang L. Market knowledge Management and Formation of Marketing DynamicCapability: A Case Study on Tianjin OTIS. Chinese Journal of Management.2011,Vol.8, No.3:323-331. (Published in Chinese)

[4]    Xu H., GuoJ., Ji Ch.L. Dimensions of International Marketing Dynamic Capability inChinese Enterprises --Theory Exploration on International Marketing of ThreeEnterprises. Economic Management.2011, No.5:183-192. (Publishedin Chinese)

[5]    Xu H., Ji.C.L.Research on the Changing of Canadian MNEs’ FDI in China under the InternationalFinancial Crisis: From the Perceived International Risk and EnterpriseResource-Based View. International Economics and Trade Research.2011,Vol.27, No.3:55-60. (Published in Chinese)

2010

[1]    Xu H., WanY.Q. Internationalization Perceived Risk and Adaptive Marketing Tactics-ContingentView Based on Global Marketing Theory. Chinese Journal of Management.2010,No.10:1507-1513. (Published in Chinese)

[2]    Xu H., JiC.L. New Development of Dynamic Capability Theory in Marketing Research:Research Review of Marketing Dynamic Capability. ForeignEconomics&Management.2010, No.11:43-49. (Published in Chinese)

[3]    Xu H., ZouJ.M. Research on the Influence of Enterprises’ Perceived International Risk onInternational Performance. Journal of Management Science.2010, No.2:2-10.(Published in Chinese)

Conference Presentations

[1]    Xu Hui, WangRuizhi, Li Wen. A Model of the Relationships among Market Orientation,Marketing Dynamic Capabilities and Performances of Service Enterprises[C] // The 8th international conference on servicesystems and service management(ICSSSM'11). Tianjin, China, 2011.6.

[2]    Xu Hui,Guojing. Interaction Quality Effects on Customer Satisfaction from thePerspective of Customers’ Perception——The Empirical Test from Online StockTrading[C] // The 2nd InternationalConference on E-Business and E-Government (ICEE 2011). Shanghai, China,2011.5.

[3]    Xu Hui, LiWei. Perceived International Risk and Adaptive Marketing Tactics——on theContingent Perspective of Global Marketing Theory[C] // Proceedings 2011 International Conference on Business Management andElectronic Information. 2011.5.

[4]    Xu Hui, JiChunli. Chinese Firms’ International Expansion and Performance Based on theview of Industry Risk Perception[C] // 2010International Conference on Management Science& Engineering. 2010.11.

Books or Chapters

[1]    Xu Hui. Researchon the International Market Entry Strategies and Performance Evaluation ofChinese Enterprises. China Renmin University Press.2014. (Monograph)

[2]    Xu Hui, Ji ChunLi.Dimensions and Development Mechanisms of Marketing Dynamic Capabilities. EconomicScience Press. (Monograph)

[3]    Xu Hui, LiWei. International Marketing Dynamic Capabilities: The Architecture and KeyDriving Factors. Economic Science Press, 2012. (Monograph)

[4]    Xu Hui and LiWei. International Enterprise Management. China Renmin University Press.2011. (Monograph)

[5]    Xu Hui, GuoJing. Service Marketing. Beijing: Science Press, 2011. (Participate in Writing)

[6]    Xu Hui. ChinaEnterprise International Risk Identification and Control. Economic SciencePress.2010. (Monograph)

[1]    2015.1-2018.12, The National NaturalScience Foundation of China, Research on Enterprise Marketing Exploration andDevelopment Strategy and its Effect on International Market Adaptability: Basedon the Capability--Strategy Fit Perspective(PI)

[2]    2011.1-2013.12, The National NaturalScience Foundation of China, China Enterprise International Marketing DynamicCapability under Risk Environment: Theory Model, Formation and Effect onPerformance(PI)

[3]    2011.1-2013.12, Central College BasicResearch Projects, Research on High-end Service Enterprise Strategy, based onIndustry Interaction and Capability Upgrading(PI)

[4]    2011.1-2012.12, Nation Social ScienceFoundation Funded Projects, Research on International Market Entry Strategy ofChina Enterprise and Its Valuation on Performance(PI)

[5]    2011.6-2012.12, National Tourism Bureau, RiskIdentification and Defense Strategy in China Tourism(PI)

[6]    2010.1-2012.12, National Social ScienceFund, Research on Developing Strategy of China Modern Service Industry(PI)

[7]    2010.1-2010.12, Tianjin Municipal Science andTechnology Planning Project, Cases and Implication of Technology Enterprise inCombating The Global Financial Crisis(PI)

[8]    2010.10-2011.12, the Canada Government FundedAcademic Program, Strategy mode choice for Canadian enterprises to enter anddevelop in Chinese market(PI)

[9]    2008.1-2010.12, Social Science ProjectsFunded by the Ministry of Education, Research on the Performance Evaluation ofChina Enterprise International Business(PI)

Undergraduate:Marketing, Service Marketing, Business English

Master:Service Marketing

PhD:Advanced Service Marketing and Management