English |
主讲人：Xu Juan
职称：助理教授
研究方向：市场决策，B2B中的销售策略，定量营销，营销战略
时间：2022年5月19日17:00-18:00
方式：Zoom会议链接：//neoma-bs.zoom.us/j/81885403653?pwd=T1NDQW11WTU2M2Z2TjVsNU1BNzlKUT09
主题：Four Principles of Marketing Strategy
简介：This lecture briefly introduce the four principle of marketing strategy. To make marketing strategy comprehensible, these four principles show that marketing decisions can be organized to solve four underlying “problems” or complexities that all firms face when designing and implementing their marketing strategies. These four problems represent critical hurdles to marketing success. Marketing strategists’ most critical decisions must address these four principles.
本次报告主要介绍营销策略的四个原则。这四个原则将会说明，可以通过市场营销决策的规划，来解决四个潜在“问题”或是所有公司在设计和实施营销战略时面临的复杂问题，从而使营销战略易于理解。这四个问题是营销成功的关键障碍。营销战略家在做出最关键的决策时，必须遵循这四个原则。
