教育背景
2018.09 ~ 2024.06 清华大学 工商管理（市场营销方向）博士
2022.01 ~ 2023.07 新加坡国立大学 市场营销 联合培养博士
2014.09 ~ 2018.06 对外经济贸易大学 电子商务（金融服务外包方向）学士
工作经历
2024.07 至今 色情导航
讲师
获奖成果
1.Yu Gu and Rong Chen (2021), “How does money phrasing influence intention to donate: The role of construal level and fit.”Psychology & Marketing, 38(11), 1911-1927. (南开英文B刊; ABS 3; ABDC List A Journal; JCR一区; IF: 6.7)
2.Yu Gu, Xusen Cheng, and Jia Shen (2023), “Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience.”Information & Management, 60 (5), 103810. (南开英文B刊; ABS 3; ABDC List A* Journal; JCR一区; IF: 9.9)
3.Yu Gu and Rong Chen (2023), “Effects of payment notifications on consumer purchase decisions: The role of pain of payment.”Journal of Consumer Behaviour, 22(4), 818-832. (ABDC List A Journal; JCR二区; IF: 4.3)
4.Xiaobing Xu, Shuaifan Zeng, Yu Gu*, and Jin Zhang (2023), “Uniform pricing effect: The influence of uniform pricing on product acquisition value judgment.”International Journal of Consumer Studies, 47(4), 1364-1376. (ABDC List A Journal; JCR一区; IF: 9.9)
5.Xusen Cheng, Yu Gu, Ying Hua, and Xin (Robert) Luo (2021), “The paradox of word-of-mouth in social commerce: Exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading.” Information & Management, 58(7), 103505. (南开英文B刊; ABS 3; ABDC List A* Journal; JCR一区; IF: 9.9)
6.Xusen Cheng, Yu Gu, and Jia Shen (2019), “An integrated view of particularized trust in social commerce: An empirical investigation.” International Journal of Information Management, 45, 1-12. (ABDC List A* Journal; JCR一区; IF: 21; ESI高被引论文)
7.Xusen Cheng, Yu Gu, and Jian Mou (2020), “Interpersonal relationship building in social commerce communities: Considering both swift Guanxi and relationship commitment.” Electronic Commerce Research, 20(1), 53-80. (ABDC List A Journal; IF: 3.9)
*通讯作者
社会兼职
担任期刊审稿人： - Journal of Behavioral Decision Making
- Information & Management
- International Journal of Consumer Studies
- International Journal of Hospitality Management
- AIS Transactions on Human-Computer Interaction
- Information Resources Management Journal
担任会议审稿人： - American Marketing Association Conference (AMA)
- Association for Consumer Research Conference (ACR)
- European Association of Consumer Research (EACR)
- The China Summer Workshop on Information Management (CSWIM)
