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Marketing, Service Marketing,Brand Management

2004.7-2007.12,PhD in management, Business School, Nankai University

2000.7-2003.1, Masterof Management, Business School, Nankai University

1987.7-1991.1, Bachelor of Department of Technical Economyand System engineering Tianjin University

Further Education and Training Experience

2014.9-2015.4,KC Wong Education Foundation visiting scholar, Hong Kong Baptist University

2007.8,Cheung Kong - Guanghua - Wharton marketing model elite classes

2012.12-present,professor, Business school, Nankai University

2009.5-present,Department of Marketing, Business school, Nankai University

2003.7-2009.4,Department of Management, Tianjin Chengjian University

1991.8-2004.6,TianJin industry pump factory; Shenzhen HUAWEI technology limited company;Tianjin jinrui communication limited company etc

[1]    2014.11,2014 Annual Conference of JMS China MarketingScience, as thesis advisor, Will the product of baby schema generationbe displayed on the low location of the shelf? Based on the mediating role ofcare taking, Award outstanding paper nomination, Xiamen University

[2]    2014.11,2014JMS Annual Conference of JMS China MarketingScience, Xingyao Ren, Jiangang Du, Lan Xia, Has Handwriting BecomeObsolete? The Effect of Handwriting on Warmth Perceptions of Service Firms. (Published in Chinese)

[2]    Jiangang Du, Xiucheng Fan, TianjunFeng. Group Emotional Contagion and Complaint Intentions in Group ServiceFailure: The Role of Group Size and Group Familiarity. Journal of Service Research.2014.17(3): 326-338.

[3]    SunYing, Jiangang Du, Li Weizhong, Su Xuan. Influence of the NegativeEmotions and Perceived Risk of Product Recall on Consumer’s Purchase Intention-EmpiricalResearch Based on Automobile Products Recall, Management Review,2014.26(3): 104-110. (Published in Chinese)

2012

[1]    Jiangang Du, FanXiucheng. and . The effectsof group emotional contagion and deindividuation on complaint intentions ingroup service failure[C] // 2011 American Marketing Association SummerEducators Conference, 2011.

2010

[1]    SunYing, Jiangang Du. Emotional andsatisfactory research of grouping consumers in service recovery process[C] // The2010 International Conference on Management and Service Science Conference (MASS 2010). EI (20104813438538). 2010.8.

[2]    SunYing, Jiangang Du, Su Xuan. Researchof the psychology and behavior of grouping consumers facing under failureconditions[C] // The 2010 International Conference on Management and Service ScienceConference (MASS 2010). EI (20104813438537). 2010.8.

[3]    WangXiao, Li Wenzhong, Jiangang Du, Thedevelopment research of the emotional contagion theory[C]// 2010 IEEE InternationalConference on Software Engineering and Service Sciences, 2010.8.

[4]    WangXiao, Jiangang Du, Li Wenzhong. Thereview of the emotional contagion theory based on the interpersonal perspective[C] // The2010 International Conference on Management and Service Science Conference (MASS 2010), 2010.8.

Booksand Chapters

[1]    Du Jiangang. The Study on the Effect of Emotion andFace in Service Recovery. Tianjin: NankaiUniversity Press,2010. (Monograph)

[2]    CarlMcDaniel，RogerGates. (Translated by) Du Jiangang. MarketingResearch Essentials, 6th Edition. Beijin: Publishing House of ElectronicsIndustry, 2010

[3]    Du Jiangang. Report On theDevelopment of Humanities and Social Sciences in Foreign Universities. Beijing:Higher Education Press, 2010. (Participate in Writing)

[4]    Du Jiangang. Report On theDevelopment of Humanities and Social Sciences in Foreign Universities. Beijing:Higher Education Press, 2009. Participate in Writing