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Recently, Liu Huan, lecturer of The Marketing Department of the Business School , and Professor F. Javier Sese, Professor of the Marketing Department of the School of Economics and Management of the University of Zaragoza, Spain, collaborated on the paper The impact of mobile app adoption on cross-buying: The moderating roles of product category characteristics and adoption timing was awarded Best Marketing Research Article Award 2023 in Spain.
The award was presented by The Spanish Association of Academic and Professional Marketing (AEMARK) at its recent annual conference. Its best paper awards include one first prize and two second prizes. This academic annual meeting is the largest seminar in the field of marketing in Spain, and the achievements of teacher Liu Huan of our college participated in the selection and won the first prize.
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